Doing Your Market Research Online

Success on the internet depends a lot on what you know about your target market before starting! If you want to make money on the net, youve got to be prepared to do some market research online!

Its important for you to know...

How many people are looking for your product or service and...
How many companies are supplying that same product or service


These numbers give you an idea of how much money you can make with your concept.

The number of people looking for your product or service is called the "demand".

The number of companies offering a product or service similar to yours is called the "supply".

If demand is 1000 and supply is 500, youve found yourself a market ;)

Supply and Demand on the Internet

The internet works a little differently to the "offline world"...

Supply is the number of people searching for information on your product or service, while demand is the number of web sites providing that info.

Got that? No? Let me elaborate...

..If 1000 people are searching for "golf clubs", that really means that 1000 people are searching for information on golf clubs.

By the same token, if 500 web sites are supplying "golf clubs", theyre really supplying information on golf clubs.

Information is the key word there. If your web site doesnt provide valuable information on a particular subject, it might as well not exist!

Thats the key difference between offline marketing and online marketing. Youre not marketing products, youre marketing...

I.N.F.O.R.M.A.T.I.O.N !

To help you understand why thats the case, heres a simple but true quote...

"Most people use the internet to research their next buy."

If youre providing the info theyre looking for, theyre a lot more likely to trust you with their money.

But youve got to be willing to put the work into it in the beginning. If no ones searching for your content, or there are too many sites supplying that info - youve lost before youve even begun!

I hope that, by now, youve started to realise just how important it is to do your market research online first. There really is no point in starting a site that no ones looking for - so make sure you do proper markert research online.


Norio is a young South African entrepreneur that enjoys teaching others the things he has learnt to make running his business easy & profitable. He runs a web site teaching people how to creat web sites for free at: http://www.free-websites-from-scratch.com.