Any PR Is Good PR

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they dont know how to write a press release. Its important to promote your online business with press releases because of the media all over the internet. The following is a list of some common press release writing tips:

- your press release should sound like news, not an ad

- you should only send your press release to the media related to the topic of your press release

- keep your press release one page in length

- your header, contact information and release date should be at the top of your press release

- use short sentences and double space in between sentences

- your header and first few sentences should capture the readers attention

- you should tell a story and briefly mention your business, product or service in the body of the press release

- proofread your press release many times. Look for grammar and spelling mistakes.

Another reason entrepreneurs ignore promoting their online business with press releases is because they dont know whats newsworthy. Here are 16 online business press release ideas:

- new products or services youre offering on your web site.

- the results of an online survey or poll youve completed

- a virtual trade show or seminar youre hosting.

- a free chat room class youre teaching

- your opening of a new web site

- an online award your business or web site has won

- a free e-mail newsletter youre publishing

- new online products or services youre giving away

- an online business association or club youre starting

- a famous person thats endorsing your business

- a major joint venture youre doing with another business

- a new book or e-book you wrote

- an expert or celebrity whos speaking in your chat room

- a fundraising event youre doing at your web site

- a new contest or sweepstakes youre having at your site

- major sponsorships youre doing online

You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

Dan Brown has been active in internet marketing for the past 4 years. Dan currently is working with the Zabang search engine introducing their new affiliate program which is due out Nov, 2005. http://www.zabangaffiliate.com/

danapoint@gmail.com