Sales As A Positive Experience

No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you dont want at a price you cant afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"?

It starts with you. Check your own attitude about the word. What does "sales" mean to you? How do you feel when youre the one being sold? How much of that feeling do you transfer to the experience youre now being asked to conduct as a small business owner?

Next, putting aside any of your own negative feelings, what exactly are you offering your potential customers - whats in it for them? How you answer this question is the starting point for a "Positive Experience" for your potential customer. When a person really understands the pain youll helped them relieve or the joy youll help them experience as a result of your product or service, theyll see your "sales" process as a positive experience.

So, whats the lesson to be learned? Develop a positive, personal understanding about your own products and services. Determine what youre selling in terms of its value to the potential customer. Present that value in a solutions manner. Result: youll turn your sales process into a Positive Experience for both you and your customer.

"Learn & Do" Action Steps:

1. Write a 3 - 5 sentence description of how you feel when youre the customer?

2. Select the product or service youre most passionate about. List 5 incentives with matching features and benefits you feel have a high value to your customer.

3. Role play with a trusted friend the perfect, interactive presentation of the product or service youve selected.







Don Osborne is the Author/Publisher of THE PROFIT PUZZLE - A Free Small Business Course - http://www.ProfitPuzzle.com

ProfitPuzzle@aol.com